Unfortunately, the plant is super aggressive and invasive. Hesperis matronalis lacks natural predators and diseases in North America and produces upwards of 20,000 seeds per plant. It is illegal to sell in multiple states, but despite that, it is still occasionally found in flower seed mixes.
And, paradoxically, despite being a well-known invasive, googling this plant results in both invasive species fact sheets, and cultivation tips and sources to purchase websites. If you prefer to support your local ecology, you should weed this plant out of your garden and yard (presuming you are in North America). Not only does this plant have few ecological links here, but its abundance displaces native species.
I have corrected at least a few people around Ann Arbor, who mistook this plant to be a native Phlox, which have a similar display of flowers. There is a simple way to correctly identify Hesperis matronalis and, well, any Phlox. Flowers of Hesperis matronalis have four petals, while Phlox’s flowers have five.
